Why is this ingredient needed? This was the second project & it reminded me the importance of user’s experience. A traditional poster does not have many interactive elements maybe other than asking users to scan their QR code. However, when a traditional poster is brought into the digital world, you can enhance the experience by making it more interactive such as hiding info, revealing it through entertaining ways or imbed non-static visuals.

About this ingredient... For this project, I created a digital poster for the World Of Web conference event. Once the user lands on the page, it brings them a journey of everything they need to know about this event. Hooking the users from the moment they land on the page, then leading through the what the conference offers and lastly, encouraging the users to take action and resister for the conference at the end.

What I learned? In the beginning I struggled with this poster a lot because I didn’t take into consideration of the interactiveness of a digital poster. It just looked like a traditional poster on the screen. However, after consulting with Peter, he advised me to look for other conference website and it really helped me better understand how other companies successfully display these events. Click Here to view my inspo behind my poster :)